my beef with active wear

Lately I have been working out a lot at my gym, taking a bunch of fun classes and paying more attention to active wear options out there. I am finding that there is a real lack of cool athletic gear available specifically for gym fitness classes like cardio and dance. The only style options available seem to be yoga themed (with graphics like Om symbols, Buddha heads, tribal designs, cheesy repeating patterns) and boring solid color pieces. I’m looking for more modern, sophisticated, even techy styling, and the best I can find is the Stella McCartney Adidas gear – I’m not willing to spend that much on workout clothes, and even that line is fairly standard – mostly tank tops and leggings, some cool jackets and cover-ups.

Also, yoga pants are great for doing yoga, but for cardio/dance classes I’d rather have some space in my clothes for movement and air flow. Most active wear companies like Lululemon and Athleta carry 99% yoga gear, and maybe one pair of roomier lightweight pants. Then there’s Nike, Puma and Adidas, but their apparel is mostly for running and cross-training (whatever that is) and seems to be styled for football/basketball players.

So I’m thinking of exploring the idea of creating a line of active wear with 2 main goals:

1. Create active wear with “activity” in mind – not just yoga or running. Pieces should facilitate movement, release body heat and be highly functional for indoor cardio, specifically group fitness classes, because thats how tons of people work out these days. This line should be reasonably affordable, because your workout clothes should be necessary, not frivolous. And to me, $100 yoga pants feel frivolous.

2. Create active wear that motivates you to work out – this means people should look good in their workout clothes! It may seem silly but this is a big deal: for most people, the hardest thing about working out, whether it’s going for a run or a yoga class or the gym, is just getting there.┬áNothing de-motivates you faster than squeezing into a pair of yoga pants that sausage-izes your thighs and squishes out your muffin top. Especially if you’re going to a group fitness class where you’re staring at yourself in the mirror the whole time. How can you feel comfortable enough to work out if your every imperfection is on display? But, put on a cool outfit, and you’ll want to get out and show it off.

With all of this in mind, I’m going to try to come up with some good ideas in this area. I’ll be able to bring in styling influences from some of my favorite sources like industrial design, architecture and anime, so the idea is interesting me more and more as I think about it.

in inspiration

2 Comments

  1. I can’t wait to see your ideas… I agree with you totally, getting into pants that makes my thighs look fat and my muffin top look more muffiny, is not something I wanna see myself in..

  2. i think you’re on to something here!

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